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Brand Manager

Κωδικός Θέσης : BRM_1121
Ημερομηνία ανάρτησης αγγελίας : 24/11/2021




We are a vigorous team of professionals specialized in providing premium executive search and assessment experience to the business world. Among the various industries we recruit for, we are exclusively retained to find a Brand Manager for our client, a company in the Beverages and Drinks industry.

 

 Brand Manager

The Role

We are looking for a Brand Manager responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. 

 

Key Responsibilities 

  • Lead the internal cross functional team to support the brand
  • Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
  • Stay current on market trends and competitive activity
  • Establish and maintain brand budgets
  • Prepare the Forecasting for new and ongoing projects
  • Develop thorough understanding of customer needs and trends and brand health and image, by  tracking consumer studies
  • Contribute to Business Planning by deriving insights from internal and external data, defining, and driving yearly targets and agreeing the Brand Marketing Plan
  • Ability to go to market  plans in order to provide proper product portfolio, packaging, price, and promotion to maximize customer experience in all the touchpoints with the brand
  • Define and manage the brand communication strategy using a variety of media
  • Own the development and messaging of the brand narrative
  • Create, execute, and manage marketing programs and campaigns

 

 Key Skills

  • Outstanding communication skills
  • Creative thinker 
  • Strong analytical skills
  • Problem solver
  • Self-motivated 

 

Experience/ Qualifications

  • 2-3  years of experience as Brand Manager or Associate Brand Manager in FMCG market
  • On trade & off trade experience
  • Bachelor’’s Degree in marketing or a related field, MBA preferred.
  • Proven ability to develop brand and marketing strategies and communicate business needs to the executive team
  • Project management experience, with a solid understanding of project management principles and techniques
  • Strategic thinker, able to identify long-term opportunities and trends

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